AI influencers versus traditional influencers
MSc first-class dissertation investigating the effects of AI influencers versus traditional influencers on consumer perceptions and behaviour
Quantitative ResearchSPSSSocial Media Marketing
Gaia (Drinks Concept)
Brand design and strategy for crafted beer made from insects.
Market Research & AnalysisBrand DevelopmentCanva
No Small Talk
Marketing and Events Internship focused on digital strategy, email campaigns, and social media growth
Social Media StrategyEmail Analytics
Butter Bike Marketing Strategy
Unofficial marketing plan for an artisanal nut butter brand targeting health-conscious millennials in London.
Market Research & AnalysisSocial Media StrategyTarget Audience Profiling
Work in Progress
Nico Rinaldi - Musician Marketing Strategy
In-depth social media marketing strategy plan for indie-folk musician Nico Rinaldi.
Social Media StrategyBrand Development
Consumer Behaviour within the Coffee Industry
Qualitative research to understand diverse consumer segments in the coffee market while developing recommendations and insights
Qualitative ResearchMarket Segmentation