A strategic marketing initiative for an emerging indie-folk artist, blending Italian heritage with London's contemporary music scene. This comprehensive marketing plan demonstrates understanding of artist development and digital presence optimisation in the modern music industry.

The plan showcases thorough market analysis, encompassing audience segmentation, competitive landscape evaluation, and multi-channel marketing strategy. Key deliverables included developing content strategies across multiple platforms, venue targeting frameworks, and detailed implementation timelines, as well as creating engagement metrics, collaboration frameworks, and budget allocation plans.

Through detailed content pillar development and platform-specific strategies, the plan addresses both immediate growth opportunities and long-term brand development in the competitive London music scene.

This practical marketing plan illustrates the ability to develop comprehensive growth strategies for emerging artists while leveraging unique cultural elements and cross-platform opportunities in the modern music industry. The strategy particularly emphasises the integration of authentic storytelling through both traditional performance venues and digital platforms, creating a cohesive brand presence that resonates with urban professionals and indie music enthusiasts.